Retail
We have a rich history in strategic brand building within the retail sector, and consistently seek to embrace new opportunities to elevate our presence. Our proactive approach involves forming dynamic partnerships, collaborating with visionary founders, and cultivating brands both through strategic in-house initiatives and external collaborations.
Companies
Follestad
Segment:
Multibrand retail
Ownership:
50%
Follestad Trend AS is a fourth-generation family business that, since its inception in 1923, has maintained a strong focus on offering high-quality branded clothing, excellent service, and exceptional customer experiences. The company is regarded as Norway's premier high-end multibrand retailer for men, and has in recent years significantly expanded its commitment to women's clothing.
Follestad includes the online store follestad.no, serving all of Norway, and 14 physical stores primarily located in Greater Oslo. The company's headquarters is situated in Oslo.
Urban Pioneers
Segment:
Clothing brand
Ownership:
60%
Urban Pioneers is a Norwegian clothing brand founded in 2016 by Ivar Langenes and has become one of the fastest-growing clothing brands in Norway. Urban Pioneers offers stylish, comfortable, and affordable clothing that prioritises quality, functionality, and sustainability. The brand uses the finest materials and eco-friendly practices to reduce its environmental impact.
You can find Urban Pioneers online at three of our webshops, in around 180 multibrand stores across the nordics, as well as in our own cocept stores.
Me & My Cousin
Segment:
Multibrand retail
Ownership:
%
Me & My Cousin is an exclusive multibrand clothing chain for women, established by Maria Holmen Berger and her cousin, William Follestad, in 2008. They are one of Norway's leading retailers for women, offering a wide selection of national and international brands.
Me & My Cousin can be found online at meandmycousin.no, and in shopping centers such as Strømmen Storsenter, Fornebu S, Gulskogen, and CC Vest.
Previous
Bonaventura Sales
Sales and distribution company with exclusive distribution agreements for large international brands including Schwarzkopf, ReckittBenckiser, Johnsson & Johnsson, Bambino/MAM, SSL, Semper, Finish, Vanish, Cillit Bang, Airwick, Veet, Gliss, Got2b, Clynol, Småfolk and Syoss.
Solis International Cosmetics
Distributor of selective hairdressing products, sold exclusively to Norwegian hairdressers. Distribution agreements with Schwarzkopf Professional, Indola, and more.
Voice / Voice of Europe
Co-founded the clothing brand Voice of Europe. Subsequently became a holding company for several fashion brands and chains under the name Voice ASA, now under new ownership with the name Voice.
Henry Choice
Co-founded the clothing brand Henry Choice which became a part of Voice of Europe.
VIC
Merged the fashion chain VIC with Voice to create Scandinavian Retail Group.
Bik Bok Group
Co-founded Bik Bok Group which became a fashion powerhouse, holding several brands including Bik Bok and Poco Loco, retail chains in various markets, as well as restaurants and shopping centers.
Solis Professional
Distributor of selective cosmetics and hygiene products, including international brands such as Jean Paul Gaultier, Burberry, Lolita Lempicka, Issey Miyake, Sans Soucis, Art Deco, Nuxe and more.
Frends
Leading distributor of professional hair care. Has now merged with Baldacci AB and Alba Hair Group AB to create ByWe Group - the largest distributor of hair care in the Nordics.
Jean Paul
Acquired the clothing brand Jean Paul which became a part of Voice of Europe. Currently the largest Norwegian clothing brand in terms of out-of-store sales.
Boys of Europe
Co-founded the clothing brand Boys of Europe which became a part of Voice of Europe.
MATCH
Merged the fashion chain Match with Voice to create Scandinavian Retail Group.
Poco Loco
Co-founded the clothing brand Poco Loco which became a part of Bik Bok Group.