The Sjølyst Group represents an investment firm fully owned by Ola Mæle and his family. Sjølyst Group acts as the overarching entity overseeing various subsidiaries, each strategically managing different aspects of our portfolio. Our companies, projects, and other investments are owned through these subsidiaries controlled by the group.

• Active Ownership: We focus on actively participating in the growth and strategic direction of the companies we invest in. Additionally, we place particular emphasis on having skilled, driven, and motivated partners and team members, and we find great joy in collaborating with entrepreneurs and visionaries.

• Long-Term Value Creation: We're dedicated to the creation of long-term value, contributing to the sustained success of our portfolio companies, and therefore have no pre-specified investment horizon. By aligning our goals with the businesses we invest in, we strive to foster growth, innovation, and resilience over the years.

• Strategic Insight: Our philosophy emphasises strategic insight and a proactive approach. Drawing on our retail heritage, we bring a unique perspective to investments, identifying opportunities for growth.